• No Comments

Amul is an Indian dairy brand originating from the state of Gujrat. It has a huge role to play in India’s White revolution, which resulted in India. Check out the SWOT analysis of Amul and understand the strengths, weaknesses, threats, and opportunities that the brand has which it can. SWOT AMUL. 1. SWOT Analysis On AMUL BUTTER S W O T; 2. STRENGTHS Creative advertising with Amul Baby print ads High brand.

Author: Tashakar Mogal
Country: Slovenia
Language: English (Spanish)
Genre: Politics
Published (Last): 4 December 2018
Pages: 16
PDF File Size: 2.69 Mb
ePub File Size: 14.68 Mb
ISBN: 864-3-20760-252-3
Downloads: 71247
Price: Free* [*Free Regsitration Required]
Uploader: Jumuro

These key factors of success are critical in the dairy industry in particular, as they are the factors that shape whether a company will be financially and competitively successful. India’s per capita consumption of milk at 97 litres a year is way below that of western countries like the US, which boasts per capita consumption of litres per year, or the EU, which consumes litres per capita per year.

The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country. Amul Dairy receives lots of applications in response to their advertisement.

SWOT Analysis of Amul | Amul’s SWOT Analysis

These are classified into intermediate duration because the company must be able to overcome its weaknesses, make use of the znalysis and defeat the threats. Adding to that is the margins in Milk are thin and maintaining margins becomes difficult given price changes and growing needs of farmer community.


Amul analysiw tieup with hotels, resorts, restaurants etc. Lack of control over yield: They change from time to time and affect the finances and the competition.

Number of popular milk products are offered like ice cream, ghee, butter, paneer, dahi, milk, etc. Milk products create an inherent weakness, which is perishability. In order to leverage from their distribution network, to optimize market supervision expenditures, to achieve increasing efficiency while keeping the distribution analydis lean, focused and productive, the amalgamation of its different distribution networks was done.

Given below are potential areas of value addition: Adulteration is also a major threat to quality that takes place due to illiterate farmers from remote villages. India is a wonderland for investors looking for investment opportunities in the dairy industry. The competition exists locally, nationally and internationally. Cheese 6Amul 2.

AMUL Swot Analysis: Detailed Report for students and professionals

This institution is a statutory body that was established in If you need this or any other sample, we can send it to you via email. With too many international brands in competition with Amul, it now finds it difficult to control the cost of operations.

Amul has a strong brand image and brand recall and these factors have helped the brand maintain constant pressure on its competitors. Woes of analysiw roads and inadequate transportation.

They sell their products at a lower price, since being a low capital company; they have fewer expenses to take care of. Threat From Substitute Although no real substitute exist for milk, however competition offers low priced products as well as variety, from skimmed milk to full cream as well as milk powder.


Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

They expanded their products in terms of those that can be used even by those who are restricted from consumption due to medical reasons. High returns for the suppliers 4. There are increasing incidents of chemical contaminants as well as Quality: Investment and resources Mother Dairy was the first fully computerized dairy in India. Your Answer is very helpful for Us Thank you a lot! The shelf life for most dairy products is limited which makes the company vulnerable to losses. Twenty nine lakhs milk producers gain higher profits only through the co-operative which in turn drives down their bargaining power.

Today milk vendors are occupying. AMUL is perhaps only Milk products brand in India which has a distribution analysls to maximum rural places, making this as an distinctive advantage over competition. Because of swog the end consumer would benefit and a good product mix would emerge.