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Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.

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Each character was shown from 0—25 times. Putting on a conference?

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The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Journal of Personality and Social Psychology, 9, According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

One explanation for this bias is the affect heuristic. Attitudinal effects of mere exposure. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.

This is a full college-level course. The xeposure exposure effect is an example of how irrational we can be. Have a podcast or know someone who does?


Does it matter what the intervals are of the exposure? Eleven out of twelve times, the character was liked better when it was in the high frequency category.

Earn your certificates today! For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Zajonc conducted four experiments, each of which od overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

zajpnc When choosing a particular alternative from a number of financial assets, risk is an important feature. Finance education reduced the bias, but did not prevent it.

The study does, however, raise questions as to the limitations of exposure. Bennett is available for interviews and public speaking events. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!

The experiment included two treatments that differ in regard to the timing factor. Modern EconomyVol. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Want to Understand the Mind and Other People? The mere exposure effect is well established at this point. Does this work in all situations?

Mere Exposure Effect

Effects Racial Preferences in Movies: At what point does exposure not help with positive feeling? Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.


This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Wffects subjects were then asked to rate how they felt about each character. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

Enroll in Social Psychology: This is a college-level course designed oof introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

A attiudinal financial asset has a high expected return and is considered low-risk, and vice versa. Earn your certificate and save lives!

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